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Get Your Investigation Business on the Map with Local Search

  • March 30, 2011
  • by PInow Staff

You may have heard the term local search recently and wondered what it is and how it can help your private investigator business. Local search basically ensures that people can find your business online when searching for local terms such as Private Investigator Denver or wherever your business may be located. This is accomplished through optimizing your Google Places, Yahoo! Local and Bing Local profiles, and then submitting your business to Superpages, YellowPages, DexKnows, 411.com, WhitePages and more than 100 other sites. So when people search for your key terms, your business shows up.

Search engines are now paying close attention to local data in order to deliver targeted, relevant results to searchers. This increasing emphasis on local results means that if you are looking for an easy way to gain more clients, you should consider making your business local search-friendly.

In this article, well take a closer look at how local search benefits your business and how the submission process works.

How Does Local Search Benefit My Investigation Business?
People who are searching for private investigators typically begin their online searches with location-specific terms such as San Diego Private Investigator. The top-tier search engines such as Google, Yahoo! and Bing comb through massive amounts of data to come up with highly relevant results. The problem is that if you haven't given the search engines a way to find your company, the first results that show up will not include you. This is why creating listings on multiple local search platforms is so vital; it helps your business be found more easily by search engines, as well as enables you to inform people about coverage areas, business hours, services offered and more.

In addition to simply providing information about your company, many of these sites also allow people who have used your services to review your company. These testimonials can be invaluable for your business, because reading recommendations from satisfied clients has become a very persuasive marketing tool. Consider how often you or people you know browse online reviews of technology, cars or other other goods or services before deciding to make the purchase. These reviews validate you in the eyes of potential clients and can elevate you over competing private investigators.

How Do I Boost My Local Search Results?
Getting your business to show up in local search results requires submitting your business information to hundreds of local search engines, social media outlets, GPS providers, mobile platforms and directories. These include Google Places, Yahoo! Local and Bing Local, to name a few.

Submitting your business to these sites requires hundreds of hours of work, as it involves filling in many fields with optimized copy, special offers, videos and more; replying to verification phone calls or messages; regular maintenance of the listings, and completing other steps that are specific to each site. In some cases, the sites may have already created a listing for your business, which means you will need to claim the listing and then optimize it. While the entire process can be tedious, the end result is a nearly immediate increase in business from clients who find you online.

How Can PInow.com Optimize My Local Search Results?
PInow.com recently debuted Lawgical Local to help private investigators and process servers optimize their local search results. Lawgical Local allows the PInow.com team to accurately submit your investigations business to the major local search engines as well as more than one hundred local search platforms. Our local search specialists then manage those many accounts on a monthly basis to verify that the submissions are still correct and searchable. Lawgical Local offers you an effective solution to help your clients find you online.

Join PInow

At prices starting at $24.95 per month for PInow.com members in addition to a $199 one-time setup fee, you can start the process of getting your business in front of your clients. Let Lawgical Local put your business on the map.

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